Address: 7138 Lawndale St, Houston, TX 77023

Phone: (713) 921-0861


How we started

LA VICTORIA’S legacy began in the early 60s when Jesus (Jesse) Garcia, a United States Marine Corp veteran, moved his wife, Maria, and three daughters (Sandra, Rosi and Marcella) from Brownsville, Texas to Houston, Texas. Jesse made this decision to provide a broader range of opportunity for his family and to pursue his entrepreneurial goals. His vision became a reality in 1981 when he founded La Victoria Bakery. He wanted a bakery that served authentic handcrafted Mexican breads and pastries made with fragrant spices inclusive of fresh Mexican ground cinnamon, anise, and piloncillo. He located the bakery in Southeast Houston. He had long served this community and was well known for his service as a member of the East End Lions Club and various veterans, community and church organizations.

Mexican pride

The bakery opened and its display cases showcased colorful pan de huevo, traditional cookies, empanadas, churros, and hand rolled bolillos. Maria Garcia and their three daughters joined Jesse in the business and contributed their artistic talent creating beautifully decorated custom cakes and cookies. The bakery thrived and in 1987, Jesse was able to expand the bakery by adding a taqueria serving breakfast and lunch daily.

Quality product and service

La Victoria was committed to serving a quality product together with quality service. This commitment was evidenced in the family recipes used which included chorizo made in house, menudo, chiles rellenos, enchiladas, molletes, handmade corn and flour tortillas. The taqueria’s reputation grew alongside the bakery. Today, those same recipes and commitment continue to be a hallmark of the bakery. Further growth includes a quality kitchen with an extensive steamtable and a bakery with an expansive array of cookies, breads, pastries, party trays and delectable cakes. These creations include fresh fruits, chocolate dipped strawberries, fresh flowers, hand painted sugar flowers, etc.

La Victoria continues to be a family owned and operated business. The Garcia daughters have preserved their parents’ legacy and they have grown the business into a bakery well known for its artistic and delicious baked goods, custom cakes, edible sculptures and authentic Mexican cuisine. La Victoria Bakery has been featured in several magazines, news stories and has won many accolades within the bakery industry for their beautiful creations. La Victoria continues to serve the East End as well as the greater Houston community and the State of Texas.

our special Conchitas...